# VR, AR and MR App Development > VR, AR and mixed reality app development by a founder-led team: immersive training, product visualisation and remote collaboration for headsets and phones. Source: https://authect.com/services/extended-reality Train teams, show products and work together in ways a flat screen can't, with virtual, augmented and mixed reality apps designed and built by a founder-led team. ## What you get with Authect's VR and AR app development Extended reality earns its place when it solves a real problem: **training that sticks, products customers can try before they buy, and experts who can guide a colleague on site without travelling**. We start with that problem, check that XR is genuinely the best answer, and then design and build an experience that people want to put the headset on for. Every project is **led by a senior engineer**, with the founders involved from the first workshop. We build for **headsets, phones, tablets and the browser** with engines such as Unity and Unreal, connect the experience to your existing systems and data, and hand you the source code and 3D assets as your own. ## How VR and AR apps can transform your business 1. **Memorable customer experiences**: Let customers place furniture in their living room, walk around a car or explore a property before it's built. Trying a product in context answers questions a photo gallery can't. 2. **Smoother processes in the field**: Step-by-step instructions overlaid on the equipment, hands-free checklists and remote expert guidance help technicians work faster and make fewer mistakes, wherever they are. 3. **Less time and money spent on prototypes**: Review designs, check how new parts fit and plan a production line in a virtual model before anything is manufactured, catching costly problems while they're still cheap to fix. 4. **Collaboration across locations**: Shared virtual spaces let distributed teams review a 3D model together, rehearse a procedure or meet in a way that feels closer to being in the same room than a video call. 5. **Training that people remember**: Immersive simulations let staff practise rare, risky or expensive situations safely and repeat them as often as they need, with every session recorded for review. 6. **Brand experiences that stand out**: For events, retail, sports, entertainment and marketing, an interactive experience gives audiences something to talk about and share, long after the campaign ends. ## The scope of our VR and AR development services From the first question of whether XR fits, to an app in your users' hands and the updates that follow, one founder-led team takes it all the way. ### Discovery and feasibility We study your use case, users and environment, compare VR, AR and mixed reality options and the devices that suit them, and tell you honestly whether XR is worth it. You get a recommendation, a rough budget and a plan. ### Prototyping and experience design Interaction design for 3D space is its own discipline. We sketch, prototype and test early with real users on real devices, refining comfort, controls and onboarding before full production starts. [Product and service design](https://authect.com/services/product-design) ### Custom XR development Full builds for headsets, mobile and the web, including 3D content, physics, multi-user sessions and integration with your back-end, analytics and identity systems, tuned to run smoothly on the target hardware. [Application development](https://authect.com/services/application-development) ### Launch and evolution Store submission, device management for company headsets, analytics on how people use the experience, and updates as devices, operating systems and your content change. [Support](https://authect.com/services/support) ## The technologies and devices we build for We pick the device and engine to match your audience, budget and setting. A headset suits deep immersion and training; a phone or the browser reaches the most people with nothing to install or buy. Wherever it makes sense, we build on open standards such as OpenXR, so your app can move to new hardware as the market changes. **What we work with** - Standalone headsets such as Meta Quest - Apple Vision Pro and visionOS - PC VR through SteamVR and OpenXR - Augmented reality on iOS and Android with ARKit and ARCore - WebXR experiences that run in the browser - Unity and Unreal Engine for 3D development ## Business sectors and industries we build XR for Immersive technology is most useful where people need to see, practise or explore something physical. These are the areas where we see it work best. - **Manufacturing**: Design reviews, assembly guidance, maintenance instructions and safety training on virtual equipment. - **Retail**: Try-before-you-buy, virtual showrooms and product configurators that customers can explore at home. - **Healthcare**: Procedure rehearsal, anatomy visualisation and patient education, built with privacy in mind. - **Education**: Virtual labs, field trips and simulations that make abstract subjects tangible. - **Marketing**: Interactive campaigns, event activations and AR experiences people share. - **Sports**: Fan experiences, performance analysis and training scenarios viewed from any angle. - **Entertainment**: Immersive stories, games and location-based experiences for venues and attractions. - **Streaming and media**: 360-degree video, virtual seats at live events and companion AR experiences. ## Virtual, augmented or mixed reality: which fits your idea? The three are often grouped together, but they solve different problems. This is how we help clients choose before a single line of code is written. | | Virtual reality | Augmented reality | Mixed reality | |---|---|---|---| | What the user sees | A fully digital world that replaces their surroundings. | Digital content overlaid on the real world, usually through a phone or tablet. | Digital objects anchored in the real room that respond to it and can be handled. | | Typical devices | Standalone or PC headsets. | Smartphones, tablets and the browser. | Headsets with passthrough or see-through displays. | | Works best for | Training simulations, virtual tours and immersive storytelling. | Product try-ons, wayfinding, marketing and quick reference on site. | Hands-on guidance, design reviews and collaboration around real equipment. | | Reach | Smaller audience with dedicated hardware. | Largest audience, with nothing extra to buy. | Growing audience, mostly business users today. | | What to plan for | Comfort, session length and a supply of headsets. | Varied lighting, phone performance and short attention spans. | Accurate tracking, hardware cost and careful interaction design. | ## VR and AR app development FAQs ### What is a VR app? A VR app is software that places the user in a computer-generated environment, viewed through a headset and controlled with hand controllers, hand tracking or gaze. Businesses use VR apps for training, design reviews, virtual tours, collaboration and immersive marketing. ### What are the benefits of VR and AR apps for businesses? They let people practise, explore and understand things that are hard to show any other way: rare or dangerous situations in training, products that don't exist yet, or instructions placed directly on the equipment they describe. The result is often faster learning, fewer errors and more engaged customers. ### How does a VR or AR project usually begin? With a short discovery phase. We look at the problem you want to solve, who will use the app and where, then recommend VR, AR or mixed reality and the devices to target. Next comes a prototype tested with real users, so you can see and feel the idea before committing to a full build. ### Should we build for headsets or phones? It depends on your audience and goal. Headsets give the deepest immersion and suit training and design work, but need hardware. Phones and the browser reach far more people instantly. Many projects start on mobile or WebXR and add a headset version later, and we plan the code so that's possible. ### Can the app connect to our existing systems? Yes. We connect XR apps to your product catalogues, learning management systems, identity providers, analytics and back-end services, so content stays up to date and results flow into the tools you already use. ### Who owns the app and the 3D assets? You do, from day one. The source code, 3D models, textures and build pipelines are yours, so you can update the app with us, with your own team or with anyone else. ## About Authect - Authect is a founder-led software development studio: clients talk to the founders who build their project, never a salesperson. - Every project is led by a senior engineer. Delivery is AI-accelerated, and an engineer reviews every line before it ships. - Clients own their code, infrastructure and designs from day one, with no lock-in. - Legal entity: AUTHECT - FZCO, Trade License No. 70505 (IFZA). Registered office: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates. - The team works in Dubai (Dubai Marina, Business Bay, Dubai Silicon Oasis) and in Spain (Madrid and Marbella), and works with partners in Lithuania. - Clients across Europe, the Middle East and beyond; areas served include Dubai, Madrid, Marbella, Málaga, United Arab Emirates, Spain, Lithuania, Sweden, Norway, Denmark. - Founders: Pranas Mickevicius (Chief Executive Officer), Oscar Arson Saiz (Chief Technology Officer). - Cooperation models: fixed-price projects, monthly sprints, and support and evolution. - Contact: info@authect.com, +971 50 246 5223, or https://authect.com/contact. A founder replies within one working day. - Profiles: LinkedIn https://www.linkedin.com/company/authect/, Instagram https://www.instagram.com/useauthect/, X https://x.com/useauthect, TikTok https://www.tiktok.com/@useauthect, Facebook https://www.facebook.com/profile.php?id=61581141524137.