# Market Research Services > Market research for software products by a founder-led team: competitor analysis, market sizing, demand validation and a clear report on what to build next. Source: https://authect.com/services/market-research Know your market, your competitors and what your customers will pay for before you invest in building, with research led by founders who build software products themselves. ## What you get with Authect's market research services Most failed products weren't badly built; they were built for a market that wasn't there, or was already served better by someone else. Our research answers the questions that decide whether a product succeeds: **who needs it, how big the opportunity is, what competitors already offer and where the gap is**. The research is **led by the founders**, the same people who would design and build the product, so the findings are practical rather than academic. You get **clear recommendations you can act on**: what to build first, who to build it for and what to leave out. ## Our market research scope and deliverables A focused research project in three stages, sized to the decision you need to make, with no padding and no generic industry report. ### Requirements and research plan We start with the decision the research has to support, such as entering a new market, launching a product or choosing between ideas. Together we define the questions, the markets and segments in scope, and the sources we'll use, and agree on a timeline and fixed price before any work begins. ### Data gathering and analysis We combine desk research, public data, competitor product reviews, pricing analysis and, where it helps, interviews and surveys with your target customers. Then we bring it together into a picture of demand, market size, competition and trends, checking every finding against more than one source. ### Report and recommendations You get a clear, readable report with the evidence behind every conclusion, plus a working session with the founders to walk through it. It ends with concrete recommendations: the opportunity, the positioning and the first version of the product worth building. > Find the opportunity before you fund the build. Talk to the founders about your market. [Contact Authect](https://authect.com/contact) ## How market research benefits your business 1. **See the competition clearly**: We map who you're up against, what they offer, how they price it and what their customers complain about, so you know their strengths, their weak spots and where you can win. 2. **Enter new markets with confidence**: Before you expand into a new country, segment or industry, we look at its size, its buyers, its regulations and the local competitors, so you can decide with evidence rather than instinct. 3. **Build a stronger strategy**: A clear view of current demand and how it's being met shows you where to position your product, which features matter most and which customers to approach first. 4. **Shape a product people want**: Testing demand before you build keeps the product roadmap grounded in what real customers need, so your budget goes on features that will be used. 5. **Anticipate risks and trends**: Shifts in technology, regulation and customer behaviour are easier to plan for when you see them coming. We highlight the trends and risks that could help or hurt your plans. ## The research methods we combine No single source tells the whole story. We pick the methods that answer **your** questions, then cross-check them so the conclusions hold up. 1. **Desk research**: Industry publications, public statistics, company filings and regulatory sources, to understand the size and shape of the market. 2. **Competitor analysis**: Hands-on reviews of competing products, their features, pricing, positioning and what their users say about them. 3. **Customer interviews**: Conversations with people in your target audience about their problems, current solutions and what they'd pay for. 4. **Surveys**: Short, focused questionnaires that test the patterns we hear in interviews across a wider group. 5. **Demand signals**: Search interest, online communities and landing-page tests that show whether people are actively looking for a solution. ## Market research FAQs ### What is market research? Market research is gathering and analysing information about a market, its customers, its competitors and its trends, so you can make better business decisions. For a software product, it typically answers whether there's real demand, how big the opportunity is, who the competition is and how to position against them. ### Why do market research before launching a product? Because building is the expensive part. Research is a small investment that tells you whether people want the product, what they'll pay and which features matter, before you spend months building it. It also gives investors and stakeholders evidence rather than assumptions. ### How does market research support business growth? It shows you where growth is likely to come from: underserved customer segments, new markets, gaps in competitors' offerings or changes in regulation and technology. With that clarity, you can focus your sales, marketing and product effort where it will pay off. ### How long does a market research project take? It depends on the questions and the number of markets in scope. A focused study on one product idea is usually a matter of weeks. We agree on the scope, timeline and fixed price up front, so you know exactly what you'll get and when. ### Can you help us build the product afterwards? Yes, and that's where our research is different. The founders who lead the research also design and build software, so the recommendations are realistic about cost and effort, and we can move straight into product design and development if you choose to. ## About Authect - Authect is a founder-led software development studio: clients talk to the founders who build their project, never a salesperson. - Every project is led by a senior engineer. Delivery is AI-accelerated, and an engineer reviews every line before it ships. - Clients own their code, infrastructure and designs from day one, with no lock-in. - Legal entity: AUTHECT - FZCO, Trade License No. 70505 (IFZA). Registered office: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates. - The team works in Dubai (Dubai Marina, Business Bay, Dubai Silicon Oasis) and in Spain (Madrid and Marbella), and works with partners in Lithuania. - Clients across Europe, the Middle East and beyond; areas served include Dubai, Madrid, Marbella, Málaga, United Arab Emirates, Spain, Lithuania, Sweden, Norway, Denmark. - Founders: Pranas Mickevicius (Chief Executive Officer), Oscar Arson Saiz (Chief Technology Officer). - Cooperation models: fixed-price projects, monthly sprints, and support and evolution. - Contact: info@authect.com, +971 50 246 5223, or https://authect.com/contact. A founder replies within one working day. - Profiles: LinkedIn https://www.linkedin.com/company/authect/, Instagram https://www.instagram.com/useauthect/, X https://x.com/useauthect, TikTok https://www.tiktok.com/@useauthect, Facebook https://www.facebook.com/profile.php?id=61581141524137.